IntroducingThe Smart Fund

Levelling up communities, creators and performers through innovative funding

The Smart Fund is a proposal by culture industry organisations to ensure creators and performers are paid for their work through a mechanism that also drives investment in digital creativity with local communities. It does this by using funds from sales of electronic devices which copy, store and share creative content. Manufacturers pay a small fraction of the value of each device they sell into a fund that is paid out to creators and local community projects with a focus on digital creativity and skills.

The Smart Fund delivers

A purposeful and sustainable solution to rebuilding the UK’s cultural economy and local communities without further drawing on public funds.

The Smart Fund will be a partnership between creators, communities, technology companies and government.

The Smart Fund will drive digital innovation and creativity for the next generation.

Consumers can use and share content within the law, whilst ensuring that creators are paid fairly.

The benefit of the Smart Fund is that there is no cost to individuals, to taxpayers or to the government.

The Smart Fund is a no brainer. Currently there isn’t any effective way for creators to be recompensed when their work is downloaded and stored by audiences. The Smart Fund provides a way to invest in creative talent of all ages and backgrounds and their communities.

Yinka Shonibare CBE (RA), artist