About us

The Smart Fund is a proposal by culture industry organisations that will ensure creators and performers are paid fairly for their work when it is accessed, distributed and stored on digital devices.

It does this by using funds from sales of electronic devices which copy, store and share creative content.

Manufacturers pay a small fraction of the value of each device they sell into a fund that is paid out to creators.

Information on the coalition of organisations can be found here:


DACS (Visual Artists)

ALCS (Writers)

BECS (Performers)

Directors UK (Screen directors)

PICSEL (Visual Artists)

This kind of contribution would bring so much to creatives who have already suffered such a huge blow due to the pandemic. Those creatives inevitably one day end up contributing to the content that we all enjoy watching on those devices! So supporting them on that journey feels appropriate and necessary.

Robert Emms, actor